For Residential Partners For Brands
Where brands and real estate intersect

Looking for a marketing strategy that really hits home?

TIME TO GET LITERAL

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An Experiential Agency for Residential

With today’s competitive landscape luxury real estate developers are finding it harder and harder to differentiate from competitors and attract new residents. As customer preferences change and demand for bigger and better amenities grows, it’s time to start thinking outside of the box when it comes to marketing your property.

At ResEssential, we understand that it’s by transforming your properties into thriving communities that can retain and attract new customers. That’s why we focus on giving you a value-add that extends well beyond simply marketing your property.

Our year-round residential programming makes the most of your amenity spaces by showcasing their versatility as settings for memorable and immersive experiences tailormade to the lifestyles of your residents.

 
 

Our Capabilities

Through a variety of services we help you engage residents by way of the following:

 
 

Resident Events: Boost resident satisfaction through exciting year-round event programming

Content Curation: Enhance your digital marketing efforts with fresh photo and video content

Virtual Experiences: Engage residents from the comfort of their homes with exclusive virtual events

Property Openings: Attract new clients through share worthy opening events that will have everyone talking

Brand Partnerships: Optimize engagement with your property by partnering with local and national brands

Mixed-Use/Retail Activation: Become a community fixture with on-site retail and use of public spaces

HOW YOUR PROPERTY BENEFITS

 
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Viral Advocacy

Utilize lifestyle driven resident experiences to make your property the talk of the town

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Resident Retention

Improve satisfaction ratings to keep residents year after year

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Raised Perceived Value

Boost value proposition with exclusive resident activations

 
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Sense of Community

Foster community engagement through meaningful experiences

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Increased Referrals

Tap into resident peer groups through word of mouth

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Customer Satisfaction

Increase resident retention by catering to the holistic needs of your demographic

 
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Clients Who Trust Us

Testimonials

“Resessential has been paramount to the success of our buildings.  Connecting residents to relevant brands and events on-site have led both Park Chelsea and Agora to each being named “Fastest Pace Lease-up in DC” by Delta Associates.  In addition, these events, and the community they create amongst neighbors contribute to our community experiencing significantly lower turnover than our competitors in the market. Resessential truly is an essential part of our marketing program.” 

Holli Beckman, VP of Marketing & Leasing Ops, WC Smith

“They are so innovative and have their fingers on the pulse of the industry.  Whether it is a small or large event, they can handle it.  They take the brainwork out of planning and have become an essential part of my extended team.” 

Alysia Bowman, On-Site Manager, Cardinal Management Group